With three differentiated standards for the market spanning the 3 and 4 star segments, family, and adults only (AluaSun, AluaVillage and AluaSoul) Alua Hotels & Resorts continues with its project of becoming a reference chain in the medium term. The intention is to complete a portfolio with a score of different hotels, with their own stamp and character.

The activity of Alua is centered in the Canarian and Balearic archipelago, where the group that owns the new chain (Feel Hotels) acquires or manages establishments that can offer the image, the service and the differentiated brand for which they bet. About new business initiative spoke in the specialized journal Hosteltur Alua CEO, Javier Águila, assuring that the main objectives include “The will to make the customer experience unique and different, the commitment to technology and commitment to sustainable development.”

At Dingus we are convinced that we can contribute to some of these commitments with our technology solutions, and for that reason we thank Alua Hotels & Resorts their trust in Bookincenter and PMSconnect.These services are part of our catalog of responses to a market that, more and more, requires speed, simplicity and efficiency.

In the case of Bookincenter, the hotels of Alua will be able to manage from a single environment the contracts of all the sales channels, integrating under one operation its conditions and particularities. With PMSconnect, our new customers will save time: reservations are obtained quickly and securely integrating them into the management system, without the need to manually enter them…

Now that the season is approaching in several of the destinations where the new brand will open its establishments, from Dingus we want to wish Alua Hotels & Resorts a lot of success and a agile, safe and effective management with our technological tools.