After three days and more than a hundred meetings, Dingus has just concluded a very intense edition in Fitur developing the global action planned, with an effectiveness of almost 100% as far as the calendar of appointments is concerned. We were able to demonstrate Dingus’ commitment to its new strategy and Customer Centric’s approach, in order to become the benchmark in the world of tourism in the commercial management of hotel reservations. All this through technology and business knowledge.
In the International Tourism Fair of Madrid we have been able to deploy a coverage aimed at both the marketing of our products and technological services, as to explain the processes and protocols that are put into place to contract them, resolve doubts, as well as strengthen the relationship with integrated channels and others that will be shortly. We wanted to bring each Dingus area closer to customers and partners, thanks to a team of 17 professionals moved to Fitur from our operating areas in the Balearic Islands, Canary Islands, Madrid, Mexico and Slovenia.
Dingus’ channels: a guarantee of success
We are continuously looking for the main operators, consolidators and tourist portals in the market, and we position ourselves as partners in their business models and strategies. We currently maintain more than 235 active channels with all the solvency of our connectivity, certified with the quality and reliability criteria required by the high volume of transactions generated daily: we are talking about 3,500 M€ of managed sales (2018), taking into account that we only have 65% of the reserves valued.
We adapt to all types of connectivity that exist and we have Pull and Push standards, which we adapt to the most demanding criteria of any channel. More than a way to solve the online sale, we consolidate as an online solution to solve the global sale of the hotel.
Technological solutions as a value proposition
Connectivity, scalability and unification are three essential pillars in the possibilities of our technological solutions. Continually expand the sales capacity of customers, reduce costs and increase effectiveness as more use is given, in addition to optimizing processes and Revenue thanks to a vision focused on the management of online sales and traditional, are some of the benefits we propose.
In Fitur we have presented some of the outstanding data that guarantee the solvency and market position of Bookincenter (Channel-CRS-Contracting-PMS Connect): presence in 25 countries, 5 continents and 51 destinations (more than 1,160 hotels), and an average of 17,000 daily reservations managed (6 million in 2018).
The interest in Roomonline (Web-Booking Engine-API), which provides the hotel with an integral solution for the development of direct sales through its own corporate portal, has also been notable. We create pages with personalized and scalable designs with our content management system (CMS), which allows to edit 100% of the website and keep it updated in a simple and intuitive way.
We brought to the Fitur 2019 meetings all the details of Book&Payment as a solution optimized for the management of reservations and the securization of credit cards sent through the different channels. Its status as a certified service in the PCI standard also led us to participate in the debate on the solution of problems in the management of customers’ online payments, organized at the stand of CaixaBank Hotels & Tourism. All the details are also available on the Dingus’ blog.
Tailor-made solutions: we care about the size of the business
Dingus’ bet for small and medium independent establishments is MyChannel, a Bookincenter service that includes personalized advice and management, as well as the loading and configuration of the platform.
In the tourism fair, MyChannel de Dingus generated interest especially among rural houses, apartments, inns and establishments with few rooms, which need a technological option adapted to their needs of structure and administration.
This entire portfolio is already prepared for the next major tourist event: the ITB next March. In Berlin we will talk in great detail about the Bidirectional API with all our products. It is Dingus’ proposal to guarantee the traceability and security of transactions, with which we multiply the trading capacity of our solutions and tools, which can be integrated quickly and flexibly with any product and service on the market.