Next March 8 starts in Berlin the second great event of the international calendar of tourist fairs, which premiered with Fitur last January. In Germany, a country that represents one of the most important markets for tourism in the world and for many Dingus customers and partners, it is even expected to exceed last year’s figures, when ITB was half a century old and hosted 10,000 exhibiting companies from 187 countries.

For professional visitors, this event is one of the great B2B platforms, concentrating in nearly thirty pavilions the entire range of destinations, tour operators, reservation systems, hotels and transport for both leisure and business trips. In recent years the fair also functions as an extraordinary showcase of market megatrends in terms of technology and innovation, making it especially attractive for us as suppliers. One of the events highlighted in this edition, and to which we pay special attention, will be the Travel 4.0 on digital transformation in the tourism industry.

The agenda of the Dingus delegation at the Messe exhibition center, led by the general director and the commercial director (Víctor Sánchez and Arantxa Pons, respectively) foresees meetings and meetings with the tourist distribution channels, responsible for a commercialization each Increasingly globalized and competitive. In addition, and since the exponential growth of the technological developments segment for the tourism industry is evident in recent years, we believe that the Berlin fair is a great place to reaffirm Hitt Group expertise and know-how in tourism technology.